North Africa Club
Hors Serie Personal Project + Studio practice This is a personal project a conceptual poster design exploring the instability of the world: war, political turmoil, and the silent triggers they awaken within us. Stripped of color, the work remains raw and unfiltered, closer to the truth. When the subject carries this much weight, color would […]
AA7
Fichier Caché X NORFMerchandise+ Creative Direction Children of Stone a design created for the collaboration drop between Fichier Caché and NORF. The piece stands against the genocide in Palestine and pays tribute to the resilience of Gaza’s youth. “Children of Stone” is a term widely used in the Arab world since the early 2000s, referring […]
FCB
Fichier CachéProduct Design + Creative Direction www.fichiercache.com
Coddiwomple
Coddiwomple EgyptIllustration + Art Direction Concept and T-shirt design developed for Coddiwomple (Egypt), built around the ironic idea of a Time Travel Club a fictional club for people mentally living in another timeline. The project started as a concept and evolved into a graphic piece designed to fit the brand’s streetwear language while introducing a […]
3WY The Movie
Fichier CachéMerchandise+ Creative Direction The idea was to build the atmosphere of a fantasy action film where the hero has to “save the Third World” from capitalism. A slightly ironic narrative, playing with the codes of old action movies, propaganda aesthetics, and underground street culture. The project became a playground to mix storytelling, graphic design, […]
SkatePal x Fichier Caché
Skatepal x Fichier CachéMerchandise+ Art Direction For this collaboration we borrowed the language of import/export fruit labels and turned it into a graphic system for a skate drop. Tiny label-style designs stamped across the drop from T-shirts and long sleeves to shorts, skateboards, socks. codes of trade routes between Palestine and Tunisia, transforming everyday packaging […]