FICHIER CACHÉ X INDINYA
THIRD WORLD SCENT
BRAND IDENTITY
PACKAGING
CREATIVE DIRECTION : NYZAR TRABXLSI
PACKAGING DESIGN : NYZAR TRABXLSI
PHOTOGRAPHER : ILYES CHERNI (HOKKA HENDY)
Original product conception, design, packaging, and promotional campaign for Fichier Caché. My inspirations for this packaging design were the bright colors and arabesque-like decoration often used in 1980s-1990s food packaging from the MENA region
.