Third World Scent
FICHIER CACHÉ x INDINYA

🧠 ☯️ ♻️

🧠 ☯️ ♻️

Original product conception, design, packaging, and promotional campaign for Fichier Caché and Indinya. My inspirations for this packaging design were the bright colors and arabesque-like decoration often used in
1980s-1990s food packaging from the MENA region.

Photos → Ilyes Cherni
Studio → Hokka Hendy

Art Direction
Product Design Social Media Digital Marketing



→ 2021

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