NES System

Exhibited at Yasalam in Marrakech for a limited time and specially created for 1-54 Art Fair Marrakech, these oversized NES cartridges transform gaming nostalgia into a rebellious

The Flying Carpet

Fichier Caché x The Flying CarpetProduct Design + Creative Direction For this project, I recreated the idea of the flying carpet in real life, turning a mythical object from the story into a physical design piece. Instead of magic words, the carpet carries a simple message: North Africa pointing back to the geography behind the […]

FC X INDINYA

Home Scent 3 Fichier Caché x IndiniaPackaging Design + Brand Identity Original product conception, design, packaging, and promotional campaign for Fichier Caché. My inspirations for this packaging design were the bright colors and arabesque-like decoration often used in 1980s-1990s food packaging from the MENA region.

3WY The Movie

Fichier CachéMerchandise+ Creative Direction The idea was to build the atmosphere of a fantasy action film where the hero has to “save the Third World” from capitalism. A slightly ironic narrative, playing with the codes of old action movies, propaganda aesthetics, and underground street culture. The project became a playground to mix storytelling, graphic design, […]