FC X SPX
Fichier CachéArt Direction+ Stickers Pack www.fichiercache.com
AA7
Fichier Caché X NORFMerchandise+ Creative Direction Children of Stone a design created for the collaboration drop between Fichier Caché and NORF. The piece stands against the genocide in Palestine and pays tribute to the resilience of Gaza’s youth. “Children of Stone” is a term widely used in the Arab world since the early 2000s, referring […]
FCB
Fichier CachéMerchandise+ Creative Direction The idea was to build the atmosphere of a fantasy action film where the hero has to “save the Third World” from capitalism. A slightly ironic narrative, playing with the codes of old action movies, propaganda aesthetics, and underground street culture. The project became a playground to mix storytelling, graphic design, […]
BW Posters
Hors Serie Personal Project + Studio practice This is a personal project a conceptual poster design exploring the instability of the world: war, political turmoil, and the silent triggers they awaken within us. Stripped of color, the work remains raw and unfiltered, closer to the truth. When the subject carries this much weight, color would […]
شمس و قمر
KTYB X FEDDINISHAMS W KAMAR Meaning “Sun and Moon”, Shams w 9mar is an LP fusing KTYB’s lyrical wittiness with Feddini’s use of 8-bit chiptunes. To tell the story, a space-exploring video game superhero was the art direction for this album artwork and its social media marketing campaign.
The Flying Carpet
Fichier Caché x The Flying CarpetProduct Design + Creative Direction For this project, I recreated the idea of the flying carpet in real life, turning a mythical object from the story into a physical design piece. Instead of magic words, the carpet carries a simple message: North Africa pointing back to the geography behind the […]
The same moon
Skatepal x Fichier CachéMerchandise+ Art Direction Other infos
FC X INDINYA
Fichier Caché x IndianaPackaging Design + Brand Identity Original product conception, design, packaging, and promotional campaign for Fichier Caché. My inspirations for this packaging design were the bright colors and arabesque-like decoration often used in 1980s-1990s food packaging from the MENA region.
Coddiwomple
Coddiwomple EgyptIllustration + Art Direction Concept and T-shirt design developed for Coddiwomple (Egypt), built around the ironic idea of a Time Travel Club a fictional club for people mentally living in another timeline. The project started as a concept and evolved into a graphic piece designed to fit the brand’s streetwear language while introducing a […]
NES Stickers
NES StickersIdentity NES System